01 / DOMAIN
Connect a branded domain.
Use a short domain or subdomain such as go.yourbrand.com and configure the DNS records provided by your production link platform.
BIZCITY / BRANDED LINKS
Make Links Look Like You
Replace generic short URLs with a custom domain and readable campaign path. Branded links give every destination a cleaner identity while keeping the route short enough to share.
LIVE BRANDED LINK READINESS
Check the domain. Build the destination.
The DNS checker below reads current public records for your domain. The campaign builder uses the destination and UTM values you enter. No sample analytics, fake connection status or invented DNS results are shown.
Live DNS lookup enabled
1. Check your branded domain
Enter only the hostname. Do not include https://, a path or query string.
If your production BizCity account provides a CNAME target, enter it here to compare it against the live DNS result.
Use letters, numbers, hyphens or underscores. This checks format only; alias availability requires the production BizCity backend.
DNS data will appear only after a successful live lookup.
DNS result
Branded URL structure preview
This preview is built from your entered domain and slug. It becomes a working redirect only after the domain is connected to the BizCity production redirect backend and the alias is created there.
2. Build the real campaign destination
The output will be built directly from your entered URL and campaign parameters.
Final campaign destination
HOW BRANDED LINKS WORK
Your domain on the outside. Your destination underneath.
A branded short link combines a custom domain with a readable alias. The link platform then maps that short route to the actual destination and redirects visitors when they open it.
02 / ALIAS
Create a readable campaign path.
Replace a random character string with an intentional path such as /summer, /book-now or /new-product when that alias is available.
03 / DESTINATION
Point the branded link to the real page.
The production redirect system stores the destination and sends visitors there when they use the branded short URL.
WHY BRANDED LINKS
Short links with a recognizable identity.
Your brand stays visible
A custom domain keeps the link connected to the business or campaign instead of showing an unrelated shortening domain.
Readable aliases
Short paths can describe the campaign or next action, making links easier to recognize in messages, social posts and offline material.
Cleaner tracking structure
Use branded short URLs in front of campaign destinations that already contain your real UTM parameters and measurement setup.
One naming system
Marketing teams can use a consistent domain and alias convention across ads, social, email, QR codes, print and events.
BRANDED DOMAIN + ALIAS
The identity of a short link comes from two parts.
The domain is the branded foundation — for example, go.yourbrand.com. It must be configured in DNS and connected to the redirect service before links on it can work.
The alias is the readable path after the domain. A good alias is short, relevant and easy to identify when someone sees the link.
The destination is the real URL users should reach. It can contain campaign parameters, landing-page paths and other legitimate tracking information.
BRANDED LINK USE CASES
Use one recognizable link system across every channel.
Branded links are most useful when the same business is sharing many destinations across different campaigns and customer touchpoints.
Paid Campaigns
Use readable short URLs for campaign destinations, ads and landing pages.
Social Media
Keep links shorter and more recognizable across posts, profiles and messages.
Campaign Tracking
Pair a clean branded URL with the actual UTM-tagged campaign destination underneath.
QR Campaigns
Use branded redirect URLs behind dynamic QR campaigns and offline marketing touchpoints.
Agencies
Keep client campaign links organized around clear domain and naming conventions.
Business Teams
Standardize short-link creation across marketing, sales, content and customer communication.
BRANDED LINKS + ANALYTICS
The clean link people see can still lead to a measurable campaign.
Keep the public-facing URL short and recognizable while the redirect points to the actual campaign destination with the UTM parameters and analytics setup your marketing team needs.
PRODUCTION WORKFLOW
From your domain to a working branded redirect.
The browser can check DNS and prepare the destination. A permanent branded link is completed when the production BizCity backend connects the domain, alias and redirect record.
Choose Domain
Select the short branded domain or subdomain your campaigns will use.
Configure DNS
Add the record supplied by the production link platform and verify that it resolves publicly.
Create Alias
Reserve the campaign path and connect it to the actual destination in your account.
Track Results
Use the redirect and destination analytics available through your production link-management setup.
FREQUENTLY ASKED QUESTIONS
Branded Links FAQ.
Everything you need to know before connecting a custom domain and creating branded short links with BizCity.
What is a branded link?
A branded link is a short URL that uses a custom domain or subdomain associated with your business, usually combined with a readable path such as go.yourbrand.com/summer.
Do I need a custom domain for branded links?
A true branded short-link setup normally uses a custom domain or subdomain. That domain must be configured in DNS and connected to the production redirect platform.
Does the domain checker use live DNS data?
Yes. The checker requests current public CNAME, A and AAAA records. It displays the records returned by the DNS service instead of inventing a connection state.
What does the expected CNAME field do?
If your link platform gives you a required CNAME target, enter it in the optional field. The checker compares that target with any current CNAME record returned for your branded domain.
Can this page activate go.mybrand.com/campaign?
No. A permanent redirect requires the custom domain to be connected to the BizCity production backend and the alias to be created in its database. This page checks DNS and prepares the URL structure and destination without pretending the redirect already exists.
What is a custom alias?
The alias is the path after your short domain, such as /summer-sale or /book-now. Its availability must be checked against the production link database when the branded link is created.
Can branded links use UTM parameters?
Yes. The short branded URL can redirect to a destination that contains real UTM parameters. The campaign builder on this page creates that final destination directly from the values you enter.
Can I use branded links with QR codes?
Yes. A branded redirect URL can be used behind QR campaigns, especially when the production setup supports changing destinations or recording scan and click activity.